Twitter is popular, there's no understating it. With over 330 million active users sending an average of 500 million tweets per day, it's easy to get lost in the noise. If you're producing content consistently and looking for maximum reach it can be a massive benefit to optimise your post times. Who wouldn't want to get the most out of their hard work?
Depending on your audience or physical location the "correct" time can change. So let's take a look at what would work best for you.
Generally twitter is most active around the working day. So in the mornings between 8am and 10am. during lunchtime between 12pm and 2pm, finally after work between 5pm and 6pm. Think how often you use twitter during your daily commute. It's a common trend.
However the answer isn't straightforward, the best time to post on twitter depends on your niche as well as the physical location of yourself and your audience. If you live in the UK but most of your audience are in the USA the general "rules" are going to fall flat.
The easy way to find the best time to post? Experiment. Try different posting schedules and track your analytics to see the results. However don't rely on the result of individual tweets, we're looking for an average across the week.
A great way to do this is by scheduling content. Post a few tweets per day at varying times. Experiment day to day and week to week.
Scheduling also means you can post content while you're sleeping to see if your friends across the pond are actively engaging.
For example, you can try posting content following to the general guidelines, but why not try a couple of posts in the middle of the night and see what happens.
It’s also worth noting that the best time to post on Twitter will vary depending on your industry. For example, if you are working in tech, you'll find your audience is most active on Twitter during the workday, while if you are in the entertainment industry, you may find your audience is more active in the evenings and weekends.
Fear not, we've got you covered. With Social Sidekick you can configure your schedule to operate in any timezone across the world. So if you are in Berlin and your audience is living it up in Bali, simply adjust the schedule to post content when they're awake.
If you're wondering how to schedule tweets on mobile, we've got you covered, with first-class mobile support you can push to your queue from anywhere.
In conclusion, while there are general guidelines for the best time to post on Twitter, it’s important to remember that what works for one person may not work for another. Experiment, track your engagement, repeat. This will help you fine tune your schedule for the best time to reach your audience and make the most your hard earned content.