Like all good things that last, a little bit of planning goes a long way. The same is true for your social media content.
A solid content plan and a consistent posting schedule are the keys to success on Twitter.
In this article, we'll outline how you can never run out of post ideas on Twitter by creating a solid content plan plus using a scheduler to keep your post output consistent (even when you sleep).
The biggest challenges for new Twitter users is coming up with fresh and engaging content ideas on a regular basis. If you're just posting random thoughts, those thoughts are going to dry up quickly.
How can you keep posting everyday, week after week and never run out? Well, a content plan will save you from the dreaded writer's block.
A content plan is just a roadmap for your social media content. It's a strategic plan that outlines the types of content you will post, the time you post, and the niche that you will post within.
When I say niche, it's a really important way to start thinking. Being a generalist is going to kill your engagement before it even starts.
You need to engage an audience around a specific topic. This is your niche. If you start talking about tech and politics, you're just going to alienate half your audience with each piece of content.
The ven diagram of users who are interested in both will be tiny.
Start by defining your target audience and thinking about your niche. Who are the people you're trying to reach on Twitter? What are their interests, needs, and pain points?
Understanding your this will help you create content that resonates. Every time.
Next, brainstorm content types within your niche. Consider creating a content calendar that outlines the themes for each day of the week. For example, Monday could be "Motivation" where you share an inspirational story, Tuesday could be for "Tip" where you share tips related to your industry (for example coding tips) and so on.
Here's a simple example:
Once you have a content plan in place, it's time to start scheduling your tweets. Scheduling ahead of time allows you to keep your posting consistent, even when you're busy.
One of the most popular social media scheduling tools is http://socialsidekick.io. SocialSidekick allows you to schedule tweets, thread, images and run your account on auto-pilot, so you can focus on other things.
If you're wondering how to schedule tweets on mobile or tablet, we've got you covered. SocialSidekick is mobile first, so you can schedule tweets from anywhere on any device.
When scheduling your tweets, be sure to consider the best times to post. Research shows that the best times to post on Twitter are weekdays from 9 am to 5 pm. However, the best posting times will vary depending on your audience and your industry.
Use your Twitter analytics to determine when your audience is most active and adjust your posting schedule accordingly. Another great tool is https://blackmagic.so which will show you when your followers are engaging and tell you the best times to post.
As well as scheduling single tweets, you can also schedule threads. Twitter threads are a series of tweets linked together, they allow you to tell a longer story or share more in-depth information.
Many creates preach the benefits of threads for going viral. So it's definitely worth trying out.
To schedule a Twitter thread on SocialSidekick you can create your post as you normally would, and simply add more posts to the end. We'll post it as a thread on your timeline. Be sure to include a single call to action in your final tweet, this can help to drive traffic or increase engagement (but only pick one).
Creating a solid content plan and using a scheduler will give you the tools you need to keep your content flowing week after week on Twitter.
Planning ahead and scheduling will free up your time to focus on other aspects of your business.
Remember that Twitter is a social platform, the other side of the coin is engagement. Don't just schedule your tweets and forget about them.
Take the time to interact with your audience, respond to comments and messages, and share other people's content. Building relationships with your audience is crucial for building a strong community on Twitter.